In the meetings and events world, there’s something special about coming together with fellow professionals. Whether at a trade show, an industry conference, or a networking event, these gatherings aren’t just about celebrating what we do—they’re about making what we do even better.
At Coherent Solutions, we believe that events are more than logistics; they’re about connection, learning, and impact. When our team participates in industry events, we’re not just attending—we’re investing in our ability to serve our clients. These gatherings allow us to experience firsthand what we aim to create: meaningful, well-designed, and engaging events that foster learning and collaboration.
And we’re far from alone in this. Industry associations like Meeting Professionals International (MPI), the Professional Convention Management Association (PCMA), the Canadian Society of Professional Event Planners (CanSPEP), and the Canadian Society of Association Executives (CSAE) provide incredible platforms for event professionals to connect, learn, and elevate our industry together. These organizations, and the events they host, play a crucial role in shaping the future of meetings and conferences in Canada and beyond.
But beyond the excitement, there’s a strategic purpose behind every industry event we attend. Here’s why it matters—and why our clients benefit from it.
1. Staying Ahead of Trends to Elevate Your Events
The event industry is constantly evolving. New technologies, sustainability initiatives, food and beverage trends, and venue innovations emerge all the time. Attending industry events allows our team to stay informed about the latest developments, ensuring that we bring fresh ideas and cutting-edge solutions to the table.
From discovering innovative AV setups 🎤 to exploring creative catering options 🍽️ and understanding new sustainability practices 🌿, we take what we learn and apply it to make your events more engaging, seamless, and impactful.
2. Strengthening Our Network to Support You
One of the biggest advantages of being active in the industry is the relationships we build. Events are unpredictable—things change, and challenges arise. When they do, having the right contacts makes all the difference.
By strengthening our relationships with hoteliers, AV professionals, caterers, and venues, we ensure that we can:
✅ Negotiate the best deals on your behalf 💰
✅ Tap into trusted contacts when extra support is needed 🔧
✅ Gain insider knowledge to help you make informed decisions 🚀
Our network isn’t just about securing good rates—it’s about having the right people in place to ensure your event runs smoothly, no matter what.
3. Collaborating for Greater Capacity
No event management company can do it all alone. The ability to scale up for large conferences or manage concurrent events depends on trusted partnerships with other professionals in the field.
By engaging with other event planners, suppliers, and service providers, we strengthen our ability to expand and adapt when needed. This means that if your event requires extra resources, specialized expertise, or a last-minute pivot, we have the connections to make it happen seamlessly.
Why This Matters for You
When we participate in industry gatherings, we’re not just growing as professionals—we’re ensuring that every event we manage benefits from the latest insights, the best relationships, and the strongest industry support.
So while we may be the ones attending the trade shows and networking events, the real winners are our clients. Our industry knowledge, connections, and experience translate into better, smarter, and more impactful events for you.
At Coherent Solutions, we believe in the power of gathering—and that belief drives everything we do.